Phaedra Laird
Account Manager Phaedra has always had the gift of gab and loves talking to strangers, despite the warnings her parents gave her as a small child. Making new friends and connections has been a key part of Phaedra’s professional success. A former TV news reporter and Assistant News Director, she relied heavily on contacts and sources to get the job done. Phaedra worked at the NBC affiliate in Atlantic City for more than a decade, winning multiple awards for her Hurricane Sandy coverage and inside look at different community issues, and was named one of Atlantic City Weekly’s Top 40 Under 40. When the station closed in 2014, Phaedra didn’t want to leave South Jersey and decided to switch sides and join the Public and Media Relations world, using the skills, contacts, and insight gained from the news biz. She went on to work for a small, boutique Public Relations agency that represented some of the biggest names in hospitality in the country. Phaedra is the newest member of the LBC team and is excited about this next step in her communications career. Originally from Camden County, the daughter of two high school teachers is thrilled to be working with so many schools and helping with their communications plans and goals. |
Phaedra loves digging through information and getting to the heart of the matter, so issues can be clearly communicated. This is valuable for clients so they can streamline their communications and more effectively connect with their audiences.
A natural story-teller, Phaedra loves writing and coming up with creative pitches that get the attention of the media. After spending so much time on the other side of things, she knows what’s newsworthy and how to anticipate the needs of writers and reporters. Currently residing in Atlantic County, Phaedra loves living at the South Jersey Shore and participates in many social and charitable groups. A board member of SoPro, AC, Phaedra helps plan fun networking events for young professional in and around Atlantic City. She also serves on the board of the April Christine Memorial Scholarship Fund, a recent initiative put forth by Atlantic County Crimestoppers, and also raises funds the 46th Special Forces Company Airborne Association’s Wounded Warrior Program. A proud military wife and cat mom, Phaedra spends her free time outdoors, fishing, and taking photos. Education Phaedra earned her bachelor's degree in Radio and Television from Rowan University. |