Laura Bishop
Managing Principal Laura formally launched Laura Bishop Communications in 2011, however the highly successful practice has operated for more than 16 years. What started as a solo initiative grew to include the LBC Crew, a dynamic, diverse, and talented team of five women that serve local, countywide, and statewide clients, including nonprofit organization and for-profit businesses in the banking, insurance, social services, food service, energy, and legal fields. How Laura Got Here Laura began her career with one of the most successful agencies in southern New Jersey – gaining tons of experience, and honing her craft. After a few years she decided to work as a sole practitioner so that she could spend more time with her young children. Balancing being a mom and a public relations guru – attending PTA meetings and school activities – Laura began to see a need for strategic communications in the education field. Drawing on her extensive experience, she began working with public school districts, private and charter schools, as well as professional organizations in education. Talents and Expertise Laura has leveraged her public relations and communications expertise, along with that education experience to include school bond referenda communications and get-out-the-vote campaigns. But that’s not Laura’s sole area of focus. She also specialized in planning and executing community and media relations campaigns related to environmental issues. Highly regarded by clients and colleagues for her strategic thinking, creative approach, and responsiveness, Laura also is experienced in: * Media relations * Community relations/constituent building * Communications campaign development and implementation * Strategic communications planning * Issues management and crisis communications strategy and counsel * Board development, recruitment, and planning * Collateral materials production * Speech writing |
Her Favorite Projects
Throughout her career, Laura has planned and implemented successful national and regional media relations campaigns and special events – too many to name, but she does have some favorites: * Rutgers Food Innovation Center Launch * Berries, Bogs and Beyond Tour for Ocean Spray Cranberries Other Stuff Laura Does It’s not all work for Laura! She is active in non-profit and professional organizations. She is the former President and current member of the New Jersey School Public Relations Association (NJSPRA). She also is a member of the Board of Directors, American Red Cross, Southwestern NJ Chapter, and a member of the Rowan College of Communications and Creative Arts Advisory Board. Laura is the former President and current board member of the Rancocas Conservancy, a land trust that has preserved nearly 2,000 acres in the Rancocas Creek Watershed in Burlington County, New Jersey. She also is the President-elect (2018-2019) of the New Jersey Association of School Business Officials' Associate Business Member Committee, which aims to be good business partners to the state’s school business administrators. Fun Stuff She also is an avid Pilates practitioner, loves to bake and cook, and enjoys tennis and running. Defying all odds in the southern New Jersey area, she insists on being a passionate Pittsburgh fan! She loves the Steelers, Pens, Pirates! But, she was born in Pittsburgh! Today, she lives in Cherry Hill, New Jersey. Education Laura spent her university days at Cook College at Rutgers University, where she earned a bachelor’s degree in communications with a concentration in environmental studies. |