Allyson Roberts joined Laura Bishop Communications in the winter of 2017. She and the firm’s managing principal, Laura Bishop, had previously worked together before Allyson joined the staff of Widener University in the Office of University Relations. Allyson continued to seek out Laura’s professional advice while at Widener and is thrilled to be back working alongside her mentor.
While at Widener, Allyson amassed a resume that has prepared her well for serving LBC’s diverse clients, especially those in education. She served as the primary communications contact for the College of Arts and Sciences; School of Business Administration; School of Education, Hospitality and Continuing Studies; Center for Human Sexuality Studies; and Institute for Physical Therapy Education.
She helped each school and program tell its stories through the news media, social media, internal and alumni communications and the university website. Her ability to tailor a message to different mediums while keeping on message has become one of her greatest strengths.
Allyson served as editor of the Widener University internal newsletter, “What’s Up @ Widener,” and led the process of integrating the newsletter into the Widener University website to ensure that mission-rich content had greater reach and shareability.
She also served on the social media team, which guided the development and execution of social media strategies for the university with the overarching goal to boost engagement while delivering key marketing messages. The team’s work on a Social Media Commencement Campaign in 2014 earned it a ladle award from the Philadelphia Chapter of the Public Relations Society of America.
Allyson also earned multiple awards from the College and University Public Relations and Associated Professionals Organization, also known as CUPRAP, while at Widener. Among her honors was a gold award in 2014 for the media relations campaign she led to introduce Widener University’s own earth-friendly coffee, WU Brew.
Allyson enjoys the communications field because it allows her to pair her writing and interpersonal skills to get to the heart of and tell a good story. Because she excels at this aspect of her work, she is not only an asset to our clients in terms of public relations, but also grant writing. She looks forward to helping LBC clients succeed in both areas.
Allyson graduated summa cum laude from the S. I. Newhouse School of Public Communications at Syracuse University with a bachelor’s degree in public relations and Rowan University with a master’s degree in corporate communications.
She grew up in Monroeville, NJ, and currently resides in Mullica Hill, NJ, with her husband, Brian, and two young sons, Gavin and Carter. Allyson and Brian are awaiting the arrival of their third child at the beginning of fall and welcome bets on the baby’s gender. Their money is on a boy.
In her free time, Allyson likes to spend time down the shore with her family and enjoys running and trying other forms of exercise to help her keep up with her very active family.